Do you doubt the value of video clips? Consider comScore's reports - 158 million U.S. Internet users or 80 percent of the U.S. population online - watched online video in July 2009. That's over 21.4 billion videos viewed during the month. The average video was 3.7 minutes, while the average online video viewer watched about 500 minutes of video - that's 8.3 hours.

When looking to buy a product or services, viewing a detailed video that keys in on the elements not easily conveyed in a photo is the next best thing to being there. Viewers can review and re-review the details at their leisure - without feeling a high-pressure salesperson is waiting just over their shoulders.