Knowing that a well-produced video takes time to put together, planning the "When" could be further out than you expect. Times that a video would be a critical part of making an impression include:

Products that involve and are distinguished by motion or sound. Prospects can hear and see the benefits.

Complicated products need explaination, are detailed or need to be demonstrated. Be sure your message is received completely and accurately.

Big-ticket and prestige items. An accompanying video says, "You are important."

Showing how you perform a service or manufacture a product. You can demonstrate quality and precision, among other elements that make you stand apart or ahead in the market.

Oversized products. A video delivers the message in prospects' homes, at their convenience.

Testimonials or expert endorsements that identify what the customer gains from working with you.