Why You Should Start Producing Video Now

A Harvard study concluded people remember merely 20 percent of what they hear, and only 30 percent of what they see - but it's the combination of the two that's the most impressive: an incredible 70 percent of what they hear and see.

Video is undeniably the most powerful communications tool available to you. If you think your competitors are waiting, think again.

In your business, you may only get once to make a first impression - maybe a second, if an interviewer gives you a second chance. Whether you're a company of one or a company of 1,000, you want people to think of your business when they need what you offer. You want to build recall and brand recognition. You want to persuade people that the skills you offer or the products you sell are perfect for them. You want to give the impression that you know what you're doing - that you're the expert, the most creative, the most professional, the most ... something.

Video allows you to communicate with people in a way that phone conversations can't. You can dress for success or create a common bond by your warm personality and body language, that is almost tangible.

Video personalizes your business and takes your relationship with your clients a step further. Video allows you and other businesses to communicate first-hand how well-established your company is, what specific, relevant knowledge you have, about the industry and business, to explain what your approach to the future is and can be, and to lay out your plans for getting from point A to point B.

Owning a video camera and publishing a recording does not a corporate image make. Hiring video production company professionals who have the talent to deliver the creative work - using appropriate lighting, scripting and editing (to eliminate, "you know"), design and location shooting - means the difference between a professional photographer and an amateur. You want professionals who can present you appropriately - to prepare and produce video that is consistent with your brand and what you're looking to achieve.